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Head Of Marketing And Strategy

ZENITAS - Melbourne, VIC

Source: uWorkin


About the role

As Head of Marketing and Strategy, you will be responsible for building brand awareness and reputation by developing and implementing marketing and engagement activities for Zenitas Healthcare. This is a great opportunity to work in an exciting and fast-growing industry, work on diverse projects, and drive organisational transformation.

Each day may be different, but your core responsibilities will likely include:

  •  Developing and implementing marketing and brand strategies aligned with organisational goals
  • Monitoring and improving SEO, SEM and management of PPC campaigns
  • Creating, administering and monitoring social media and digital campaigns
  • Leading cultural and engagement activities, promotional events and seeking opportunities to enhance brand awareness and reputation
  • Administering Net Promoter Score program and improvement planning for all businesses that are part of Zenitas
  • Analysing client insights, consumer trends, market analysis, and best practices to build successful strategies
  • Creating, maintaining, and conducting analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Collaborating with a range of suppliers including designers, creative agencies and production houses to execute creative briefs and meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Proactive stakeholder engagement, negotiation and influencing to deliver projects to timelines, budget and stakeholder satisfaction. 
  • Management, development and mentoring for a small team

What you’ll bring

We are looking for a passionate, and creative leader with excellent communication skills and great ability to work independently. Our ideal candidate will be a motivated person with extensive marketing experience and previous exposure to organisational strategy and transformation. To do well in this role, you will have:

  • Tertiary qualifications preferably in Communication or Marketing
  • Significant experience in a similar role developing and implementing marketing and brand strategy
  • Experience working in a similar role in the health or community sector would be looked upon favourably
  • Great ability to liaise with stakeholders
  • Good knowledge of SEO and previous experience running marketing related campaigns

About Zenitas Healthcare

Connections – with our customers, our people, and the communities we serve – are at the centre of everything we do. Put simply, our business is focused on people, and empowering them to live healthier, happier, and more independent lives.

We established Zenitas in 2016 with the aim of providing people with quality health and care services in their own homes and in the community.

We offer connected wellbeing services across health, aged care and disability services, conveniently delivered how and where our customers want, by a network of trusted health and care professions.

We have grown through acquisitions of like-minded, customer-focused businesses, to offer a diverse range of services that include personal and aged care, disability services and accommodation, general practice medicine, physiotherapy, occupational therapy, podiatry, speech pathology, and dietetic services. To find out more, visit www.zenitas.com.au.

Apply directly or get in touch today!

Zenitas Healthcare prides itself on being an equal opportunity employer. We encourage applications from all backgrounds, ages and gender as well as people who identify as First Peoples, LGBTIQ+ and people with a disability.

If you would like your profile to be discovered by our team of recruiters for future roles, we would love you to join our Talent Community.