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11

February

Campaign Automation Specialist

Bupa - Melbourne, VIC

Marketing
Source: uWorkin

JOB DESCRIPTION

Reporting into the Adobe Platform Manager, a new role for a Campaign Automation Specialist has become available to provide more personalised experiences to Bupa's customers. You will work alongside Campaign Manager colleagues and technically build automated communication workflows in Adobe Campaign. Day to day, you will produce quality-testing communications data files as well as identify and remediate issues that appear in the workflow development lifecycle.



How will I help?



Key accountabilities include:

  • Design, development and testing of campaign workflows in Adobe Campaign
  • Work closely with stakeholders to develop effective strategies for Bupa campaigns.
  • Work closely with different teams.
  • Build and execute Adobe Campaign workflows based on requirements of the campaign briefs.
  • Identify opportunities to improve current processes and campaigns
  • Knowledge share within the team
  • Document best practices and learnings to be used for future.
  • Ensure campaigns are executed on time, strictly in line with processes and compliance requirements and risks are appropriately mitigated.
  • Maintain and improve best practices across all Bupa communications.
  • Provide support and monitoring for ongoing BAU campaigns.



What's in it for me?



As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home arrangements, you'll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.



Perk highlights:

  • Discount on our health insurance, travel, car, home, contents and pet insurance products as well as Bupa services such as Dental and Optical
  • A 'People First' wellness program - SMILE. Provides a range of services such as health coaches, annual skin checks and flu vaccinations, assistance with nutrition, mental and general well-being guides and product discounts. You will feel happier & healthier for working at Bupa!





What do I need?

  • A rigorous working knowledge of Adobe Campaign or other automation marketing tools such as Unica, Salesforce or Marketo.
  • Experience in a similar marketing automation role from another corporation or marketing agency.
  • Exceptional communication and facilitation skills to influence Campaign Managers colleagues to utilize Adobe Campaign for personalization purposes and IT colleagues to assist when things don't go to plan.
  • Basic knowledge of code SQL and proficient with JavaScript, HTML5, CSS, JQuery.
  • Outstanding stakeholder management skills coupled with technical nouse.
  • Team Player and the ability to manage multiple, at times conflicting priorities.
  • Ability to blend and work in a multi cultured team with experience of working in a fast pace and dynamic environment.



What is it like to work there?



Bupa is a world leading Health & Care organisation with over 22,000 people in Australia and New Zealand, and our purpose is to help people live longer, healthier, and happier lives. In Australia, we help to take care of people through our leading health insurance services as well as providing a personalised approach to care through our modern Dental clinic network, our Bupa Optical stores, Bupa Medical Visa services and over 70 Bupa Aged Care Homes. Bupa Therapy, along with our Medical and Wellbeing Centre provide a multidiscipline approach to care.



Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.