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Ethical Marketing Lead

Abbott - Sydney, NSW

Source: uWorkin


Are you ready to help people live life to the fullest?

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countries.

Proper nutrition is the foundation for healthy lives, which is why we at Abbott Nutrition have been developing science-based nutrition products for over 90 years. Our goal in developing these products is to support your patients through all stages of life, from infancy to childhood to adulthood and everywhere in-between, so that they are able to live the fullest life possible. In ANZ we are behind some of the world’s most trusted names in paediatric, adult and healthy-living nutritional products, including Ensure® , Glucerna® and PediaSure®.

This is an exciting time to join this growing business and lead the development of short and long-term marketing plans, winning strategies and flawless execution for the Hospital, Aged care, and prescription Pediatric business across Australia and New Zealand, leveraging best in class Health Care Professionals (HCPs) and patient insights to build engaging brand experiences and successful innovations.

The Ethical Marketing Lead is responsible for the performance of the ethical product portfolio in terms of market share growth and sales growth, profits and costs for Australia/NZ. In collaboration with the General Manager and cross-functional teams, the incumbent will drive the achievement of business growth through focused market/competitive analysis and the development and implementation of marketing strategy and plans in coordination with the sales and marketing organisation.

Your job duties would include (but not be limited to):

  • Lead and develop annual marketing plans, co-ordinate brand plan workshops and their successful implementation and grow the long-term sales, profit and market share position for assigned products.
  • Effectively manage and prioritise a broad range of ethical products across a diverse group of therapy areas and enrich patient experience by working closely with the cross-functional teams to deliver valued patient support services to ensure patients achieve optimal treatment outcomes.
  • Analyse market dynamics and evaluate the competitive landscape to develop an understanding of the environment and inform the strategic focus and lead market research projects to better understand the market opportunity and inform the brand strategy.
  • Develop key HCP, influencers, patient and caregiver insights and apply learnings to marketing plans and tactics, to enhance consumer/customer value proposition, and to drive innovation and communication plans. Share this information effectively with key stakeholders and cross-functional teams.
  • Work collaboratively with Sales colleagues and participate in idea generation and development of all sales force cycle meeting agendas. Build strong relationship with sales team to ensure marketing programs are effectively executed.
  • Optimise HCP experience with the Abbott Nutrition portfolio through the development of comprehensive multichannel communication plans with compelling communications materials.

To Be Successful In This Role, You Will Have
  • University Degree in Marketing, Business Management and/or Nutrition
  • 10+ years solid marketing experience in the Healthcare/ Pharma.
  • Previous experience with high tracked performance in a marketing role.
  • Experience in both HCP marketing and sales to HCPs.
  • Experience with developing and executing Marketing Plans
  • Good knowledge of Australian Healthcare landscape and key stakeholders
  • Experience managing a team of direct reports

Abbott provides some fantastic benefits for our employees, these include:
  • Free Parking
  • Onsite Gym
  • Ongoing Learning and development opportunities
  • Discounted Healthcare
  • Discounted Shares program
  • Wellness program that includes Fresh fruit etc.
  • Easy access to public transport, bus and rail
  • AND…..Lots, lots more

To apply for this exciting opportunity, please visit our careers site at www.abbottcareers.com for more information.

Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.

We ask that recruiters respect our internal recruitment process and PSA panel, and refrain from contacting us, or referring candidates to this role.