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Marketing Manager - Community Channel & Aged Care

Smith & Nephew - Sydney, NSW

Source: uWorkin


Our Purpose

Physical health is never just about our body. It’s our mind, feelings and ambitions. When something holds it back, it’s our whole life on hold.

We’re here to change that, to use technology to take the limits off living, and help other medical professionals do the same.

So that farmworkers, rugby players, grandmas and their grandkids stare down fear, see that anything’s possible, then go on stronger. Inspired by a simple promise. Two words that bring together all we do…

Life Unlimited

The Opportunity

Lead the development of the annual strategic and marketing plans, including allocating and managing spend on marketing activities, focused on delivering accelerated growth within Aged Care, Primary Care, Home Care, Private Nursing Services and NDIS sector. Execute on marketing campaigns and initiatives aimed at raising S+N profile as thought leaders and partners in wound care.

The Key Focus Areas of the Role

  • Develop marketing strategy for Community channel, focused on go to market strategy by Indication / Customer segments
  • Establish, drive and implement annual and long-term strategy for sustainable YoY growth
  • Segmentation of Customers – groups accompanied by value proposition that delivers value-based outcomes
  • Develop product portfolio value propositions and field execution plans to fit with the commercial strategy for each segment
  • Develop the business cases to launch new products to market, partnering with regional and global stakeholders, conducting pre-launch activities to determine brand positioning, set marketing goals, and complete financials.
  • Development of marketing, sales acceleration/incentive strategies to target market opportunities and overcome competitive risks to ensure community channel sales targets are achieved.
  • Management of marketing activities and budgets within the Community Channel.
  • Analyse and understand both market and S+N sales trends, providing both insights and recommendations based on this data
  • Develop marketing strategy and materials to communicate key product/market messages to Community Channel Sales Executives, Clinical Educators and Business Development Executives.

The Requirements Of The Successful Candidate
  • Bachelor’s Degree in Marketing or Communications
  • Minimum experience of 5 years in a Product Management/ Marketing, ideally in medical devices or aged care sector.
  • Marketing strategy, campaign planning and execution
  • Understanding of the Aged Care, Community and Primary Care Market
  • Understanding of funding pathways and health policy
  • Entrepreneurial spirit with ability to build a commercial strategy with tactical plans.
  • Solid written and verbal communication skills and interpersonal relationship skills
  • Solid knowledge of marketing concepts and principles
  • Good problem-solving, critical thinking, and investigative skills
  • Analytical abilities –analyse data, observe trends, and report and evaluate the success of campaigns
  • A valid driver’s license
  • Live the values of Care, Collaboration + Courage
#LifeUnlimited with S+N:
  • We’ll support you to develop your career with a mix of on the job experience, support and mentorship from colleagues and formal learning opportunities.
  • We respect that individual employees have individual needs in both their personal and professional lives and our culture encourages work/life agility.
  • Your wellness is important to us, which is why we have created a range of options to help you maintain and improve your physical, mental and financial health.
To apply, please ensure that you include a cover letter addressing it to Talent Acquisition Lead ANZ.

Smith & Nephew is committed to helping people regain their lives by repairing and healing the human body. We believe that this can only be achieved by establishing mutually beneficial relationships with all of our stakeholders including patients, healthcare professionals, investors, and employees. If you share our passion for innovation and can demonstrate how you meet the criteria outlined, we would love to hear from you.

We continue to actively build an environment where every individual can fulfill their potential and be proud ambassadors for Smith & Nephew, our customers and their patients. We value the diversity of our people and welcome applications from everyone.

  • We ask that agencies not reach out to the hiring managers at this stage as we will be following an internal talent acquisition process. Feel free to contact the TA ANZ team for more information.