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Marketing Specialist

Juniper Aged Care - Perth, WA

Source: uWorkin


What's On Offer

  • Permanent full-time role with competitive remuneration
  • Access to salary packaging of up to $15,900 p/a
  • Unique in-house Marketing Specialist role in a growth industry
  • Convenient Balcatta location, free parking on site
Juniper is one of the largest and most prominent Aged Care providers in Western Australia, offering a full suite of services that includes residential care, home care and independent living. Aged Care is an evolving and competitive market, experiencing a period of significant change that is driving innovation. We are currently seeking applications from experienced and highly motivated Marketing Specialists who can bring their knowledge, and add value through the execution of Juniper’s marketing strategy.

Reporting into the Marketing and Communications Manager, this hands-on role will require you to develop and manage marketing campaigns and content across a range of digital and traditional media. This role supports our broader strategy to enhance the Juniper brand, drive growth and retain existing customers.

This is a permanent full-time opportunity based at our Central office in Balcatta.

Key Accountabilities Include
  • Develop and deliver effective ATL and BTL marketing campaigns to support the broader strategy and meets Juniper’s brand, acquisition and retention targets.
  • Develop high quality content across a range of digital and traditional media.
  • Build and maintain strong relationships with creative agencies and manage external SEO/SEM provider to ensure the marketing budget is being optimised.
  • Provide direct support in event management and product launches.
  • Conduct post campaign analysis for all campaign activity, utilising insights to improve on future campaigns.
  • Ensure all digital channels are maintained and optimised to create a seamless Juniper brand experience.
  • Coordinate projects from inception to completion, including print and video production and management; and liaison with suppliers and contractors.
  • Work collaboratively with all internal and external stakeholders and provide support and service to business units as needed in relation to marketing materials and campaigns.
Skills, Knowledge And Experience Required
  • Relevant tertiary qualifications in Marketing, PR, Communications or related discipline (highly desirable).
  • Demonstrated success in a Marketing Specialist role using above the line and below the line initiatives.
  • Experience in the not-for-profit sector or aged care sector (desirable).
  • Advanced skills and understanding of contemporary marketing practices and high-level proficiency in CMS platforms, Google Analytics, Microsoft Office, Design, Photoshop and Illustrator.
  • Demonstrated experience in managing external agencies and stakeholders.
  • Excellent interpersonal skills, superior oral and written communication skills.
  • Proven ability to work under pressure, manage multiple work streams and meet deadlines.
  • Ability to be autonomous, proactive and plan and manage deadlines