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Product Marketing Manager

RateIt - Melbourne, VIC

Source: uWorkin


If you love start-ups, are an obsessive learner, passionate about helping customers become successful and you are keen to go on a rapid personal growth journey - read on!

About Us: At RateIt we’re on a mission to redefine customer feedback - our core purpose is to give businesses the power to make every customer experience exceptional.

That’s why we are building the world’s easiest, and most impactful, customer experience management platform. RateIt is the market leader in customer led, private feedback, captured in a way that allows businesses to place CX at the centre of their decision making. We couple great technology with a high-touch support model to help customers identify and deliver experience improvement opportunities - improving not only their overall customer experience, but also driving customer centric growth.

We work with amazing brands like 7 Eleven, Woolworths, YMCA, ShaverShop and Fullerton Healthcare to help them understand what their customers think and feel in the millions of interactions that happen each day.

While RateIt has traditionally been strong in Retail, Hospitality and Fitness segments, the current environment has also opened up unique opportunities in Aged Care, Disability Care and Health Care. We have quickly complemented our “Customer Experience” Platform with “Visitor Experience” and “Employee Experience” products to cover a wider set of needs. We are now looking to build and grow these new products, and win more market share in these segments.

RateIt is a modern SaaS start-up with teams across Sydney, Melbourne, Singapore, Perth, Bali, and Brisbane. This role is ideally based out of Melbourne.

About The Role

Our company depends on customers; what customers buy, or choose to use, is our product. The product is the result of what the product team builds. Reporting to the Chief Product Officer, this role is responsible for Who we build the product for (aka, our target market), and how we reach them (aka, acquisition and messaging).

This is a unique opportunity to join the RateIt product team at an exciting time as we start to scale our platform, grow our empowered team, and refine our go-to-market strategy.


Market Understanding: Building deep knowledge of our target market and industry

Analysing market segments, and their relative sizing (TAM)Understanding the pains, gains, and jobs-to-be-done for each segment and key personaUnderstanding competitive landscape for our product offering and key points of differentiationBeing involved in customer interviews, and product discovery work along with Product designers, Product Managers and Engineering teamUsing qualitative and quantitative inputs to make informed decisionsEngaging with key stakeholders to understand business requirements, constraints, challenges and goals

Activation: Owning messaging and GTM strategies to drive “product-market fit”

Working closely with Sales to define and deliver effective Go-To-Market plans to bring new features and products to marketCollaborating with Product Managers to understand upcoming product releasesBuilding customer-centric, on-brand messaging for product features, with help from visual/ brand designer and junior product marketersAnalysing performance of our messaging and campaigns, and running experiments to further improve effectiveness and reachDriving product adoption using channels such as Intercom messaging, email, website, and paid advertising Working with broader marketing function to build, grow, and optimise RateIt’s customer acquisition channels and campaigns.

Enablement: Arming Sales and Customer Success teams with product knowledge Building and maintaining sales tools, content assets, and training material to make sales and customer success teams more effectiveCoaching teams on product capabilities, limitations, and competitor differentiationCollaborating with broader marketing function on case studies and press releases

About You

Must have 3-5 years of relevant work experience, in a B2B SaaS environmentExperience running digital marketing campaigns and measuring their performanceComfortable working with data and tools such as Google Analytics and IntercomExperience creating product assets such as brochures, case studies, presentationsImpressive written and oral communication ability and stakeholder management skillsAbility to create structure in ambiguous situations and pragmatically design effective processesPragmatic thinker, with ability to balance customer and business needs with technical constraintsPassion for technology and for being a part of a fast-growing SaaS company

Our promises to you: We believe in creating an awesome workplace where you are doing meaningful work, building meaningful relationships, and having fun. You will be empowered to solve problems and will be given the right tools and culture to get it doneYou will always know where you stand with management - no games or politics hereWe want you to always be learning and growing – so will support you in that journey by giving you a generous monthly allowance for books, courses & your personal fitnessEncourage you to speak up, both about what's great and what's notWe will celebrate your hard work and key milestones

What’s On Offer

Above industry average salary & package (inc. a range of benefits)Strong influence on future product direction Great team full of CX geeksAn incredibly fun working environment!

Our Values:We have strong core-values that we strictly hire to, so if these resonate, we want to hear from you!

Customer Centricity is #1Think in (customer) outcomes not outputs, eg. impact, not (how much) output we doCare deeply about our users and look for ways to delight them

AmbitiousPumped about hitting BIG goals as part of a high performing teamHighly driven to accelerate our own personal growth & careers

Growth mindsetWe are learning machines; curious & open-mindedWe take on 'radical ownership' e.g. “What could I have done differently/better?”

Awesome to work withA ‘can do’ attitude… you constantly hear; "how can I help"Pragmatic & humble - hence no arseholes here... oh and we’re fun to work with!

No mind reading requiredWe speak up & share what's on our mind (verbal &/or written - inc. w/ anonymous options)We believe in and practice ‘radical candour’. Invest in creating psychologically safe spacesThere’s no politics, no games here. People know what's going on & where they stand

KISS: Keep it simpleWe obsess over making things easy. We have mantra of simplicity, which includes “improve, don’t invent”No jargon, simple English.

If you’re a great fit, we'd love to hear from you!